Designer Builder | Porch Light Studio

Who Are They?

Give them a name and a point of view. A designer with no opinions lands in the middle, and the middle is where every AI logo already lives.

Directed by

You. The file says they're an AI designer you direct.

Your studio or business

Their first name

They are

The

One word for their point of view.

What do they believe about design?

One or two sentences, in their voice. Start with "I".

How do they talk to a client?

How many directions do they show?

What Does Their Work Look Like?

The things that stay true no matter who the client is.

Their constants

Three to five, one per line.

Color

How do they pick colors?

Typefaces they reach for

Their type rules

Who Should Hire Them?

Knowing who to turn away is half of having taste.

Businesses they're perfect for

Who they'd send to someone else

How do they turn a brand's personality into shapes?

Some studios use a spirit animal. Use any cue you like: a song, a room, a car.

Who Are They When Nobody's Paying?

This is the part that makes them sound like a person instead of a filter. It shapes every choice they make.

Why do they design?

What's playing in their studio?

What do they wear?

What do they do on a day off?

Their tell

The one habit every client notices.

Whose Work Do They Study?

Name real people and real places. Specific names give the AI something to aim at.

Designers and marks

Movements

Photography and image

Objects and places

Working today

Three things they'd never do

What Do They Make?

This becomes the prompt they write for every image.

What they make most

Style words for every image

Always include

Never include

Here's Your Designer.

Read it through once. If a line doesn't sound like them, go back and change it. The file updates as you go.

Put Them to Work

In Claude: make a Project, paste the file into its instructions, then give it a brief.
In ChatGPT: make a custom GPT and paste the file into its instructions.
Ask for three directions, then tell them which one is closest and why. They get sharper the more you push back.