Design workflow services
Atomic design, connected creative systems, and brand standards that machines can follow. For in-house teams and agencies whose output outgrew their process.
What we build
Every one of these starts with the same question: where does the same decision get made twice? Then we build the part that makes it once.
Tokens → atoms → molecules → templates. Every asset built from the same parts, so one change moves everywhere. Banner sets, video, social, sales decks: same DNA, no drift.
The Ad Studio, a live example →The brief, the design system, the production tool and the review loop wired together. Fewer handoffs, fewer versions, and a three-week turnaround where there used to be three months.
An audience-led workflow, start to finish →Brand guidelines rewritten so AI tools can follow them: voice, type, color, layout rules as structured instructions. Generated work comes out looking like your brand made it.
AI branding standards →How it works
We map how creative actually gets made today: every step, every tool, every redo. Where the same choice is made by hand three times a week, that's the seam.
Build the parts: tokens, components, templates, the standards doc, and the AI-ready version of it. Test them against real jobs, not sample content.
Train the team, install it in their tools, and measure the cycle time before and after. You own it; I'm on call for the first month.
Where this has run before
Ten years running creative for a B2B adtech platform, from four freelancers to a forty-person team across two countries and thousands of campaigns a year.
An atomic banner framework made self-serve with AI. Brief in, on-brand ad sets out, in standard sizes.
Try it →A "LEGO blocks" approach to video for omnichannel campaigns: interchangeable openers, proof, offers and closers cut to every placement.
Read the case →A research-first, three-week production workflow: two personas, nineteen spots, three linear TV markets, one system.
Read the case →
Porch Light Studio