What Is the Online Presence Report?
The Online Presence Report is the first thing in every Teardown. Before I build anything, I look at how your business shows up online and who it’s losing jobs to.
It comes back as one designed report with a ranked list of fixes. It has four sections, and here’s what each one covers.
A note on examples. The one real finding on this page comes from Ash & Pine Construction’s report. Anything marked “example” is made up and kept generic. It shows the kind of thing each section turns up.
The SEO and AI Search Audit
The SEO and AI search audit checks how your site ranks on Google. It also checks whether ChatGPT, Perplexity and Google’s AI answers bring you up when someone asks for what you do.
If you’ve never typed your trade and your town into ChatGPT to see who it names, try it tonight.
The audit ends in a roadmap with three buckets: fix now, this quarter, and bigger bets. Fix now is the short list you can knock out first. Bigger bets take longer and are worth planning for.
Example only: a service page that never says which towns the business works in. Neither Google nor an AI assistant can match it to a local search. A fix like that would land in the fix-now bucket.
The Competitive Analysis
The competitive analysis looks at who’s competing for the same customers right now. It covers what they do well, where they fall short, and the specific moves that beat them.
Here’s the real finding. When I ran the report for Ash & Pine, none of her local competitors published prices. That became her open lane, and now every page of her new site shows them.
You can see how that came together, along with the rest of her build, on the case studies page.
The Customer Voice Section
The customer voice section reads what real customers say on Google, Yelp, Reddit, YouTube and forums. It pulls out what frustrates them, what delights them and what they’ll pay more for, in their own words.
Their own words are the useful part. My Hook Engine writes opening lines from the words a business’s customers actually use. This section is where you hear them.
Example only: reviews in a trade that keep praising the crew who swept up every evening. That’s a line worth putting on the website, word for word.
The Social Audit
The social audit scores the last 90 days of a business’s Instagram. It turns what worked into hook formulas, a caption blueprint and a 30-day plan of ready-to-post ideas.
A hook formula is the pattern behind an opening line that worked. It’s written down so you can use it again on purpose. The 30-day plan means you aren’t staring at a blank caption box on a Tuesday night.
Example only: a feed where the messy middle-of-the-job photos get more saves and shares than the finished-room shots. The 30-day plan would lean into the messy middle.
From Report to Plan
The report shows how you look from the curb. The plan comes from inside the house.
In week one, we walk one real job start to finish and watch where it slows down. I’m looking for the tells: retyped texts, chased updates, estimates after dinner.
In week two, every chore gets sorted by tier. Some a simple tool takes, some need an assistant, and some you just stop doing. Then each one gets scored on how often it happens, how much it hurts and how easy it is to set up. We start where it pays off fastest.
To try that part on your own, use how to find the chore AI should take first. It has a scoring table you can copy.
Bigger builds or more custom tools get quoted after week two, once we know what’s worth building.
The Tool at the End
The Teardown ends with a working tool, not a report. The custom tool is built, installed and measured, with up to about eight hours of build time.
In week three you get a working version in your hands and try it on a real job while I watch. In week four it gets folded into how you already work, handed to the right person and checked for hours saved.
You also get a short written playbook for the tool, so whoever runs it has the steps in writing.
What You Keep
Everything lives in a private client workspace on my site, with a sign-in just for you. That’s the research, the plan, the playbooks for each tool, and where things stand.
Ashley and Grant each have one. The packages and prices are on the Teardown page.
Where to Start
If you’d like a report like this for your business, tell me what’s eating your time. The first conversation is free.